A Guide To Selling Jewelry

Selling your unwanted jewelry has never been as easy and fast as it is with RK & Co. Jewelers. Our jewelry buying process is simple, fast and safe, no matter what it is you bring in. Our clients’ satisfaction is our main goal.

We offer fair appraisal values, and a wide variety of new options to choose from. Never get bored of your existing jewelry – sell your old pieces and find new ones that you truly love. Show off your new necklace or flaunt your ring, you deserve to fall in love with new, unique pieces. You shouldn’t have to hide your old ones, wishing they were different.

Selling your diamonds can be a hassle, not to mention a little nerve-wracking. Are you getting a fair price? Is your diamond valued correctly for the size and shape that it is? Can you really trust who you are giving it to? With close to 600 five-star online reviews, RK & Co. Jewelers is your Top Rated Local ® Jeweler to rely on. You can count on us to give you a fair and reasonable price for any piece of jewelry or diamond, every time.

From used engagement rings to necklaces, earrings, and more, RK & Co. Jewelers is your trusted friends in the business. We will always offer you the value you deserve for your items and give you a fair quote. Come to RK & Co. Jewelers today – we look forward to helping you with your jewelry sale.


You loved it once, now you’re ready to move on. If you have diamond jewelry that you don’t wear anymore, why not sell it? Or better yet, why not put it to good use with our diamond trade-in and upgrade program? Maybe it’s a diamond ring that you’ve outgrown, or a necklace that no longer suits your taste, whatever the case, don’t let it sit around or even worse don’t just keep it in a safety deposit box that’s costing you money every single month. Sell it and put the cash to good use or just trade it in for a beautiful new piece you’ll love wearing. As one of the most premier jewelry stores in the state of Georgia, we understand diamonds in a way few do. Let our experts help you with your jewelry needs.

How to Sell Your Jewelry

Will I Get the Same Amount I Paid for My Diamond When I Sell It?

It’s unlikely you’ll get the same amount you paid for your diamond originally. The reason for this is that the retailer you are selling your diamond to can get a comparable diamond at just about any time at wholesale prices from a diamond wholesaler. It costs a lot of money to “sit” on diamond inventory for long periods of time. For that reason, you will not be offered the price you paid for your diamond.

Can I Expect to Get the Same Amount I Paid for My Jewelry When I Sell it?

As with diamonds, the same holds true for jewelry – you will not get the same amount you originally paid. Again, this is because the jewelry store can purchase, or even make a comparable piece, at a wholesale price. It also has to do with keeping the right inventory. In the jewelry business having and selling the “right” jewelry is very critical. Kept unchecked, having too much inventory you can’t move can contribute to a jewelry store going out of business.

Should I Go To a “We Buy Gold” Shop To Sell My Diamond or Jewelry?

As the “gold craze” has slowed down, you may have noticed there are fewer “We Buy Gold” outfits around town. The reason is because the only thing they are interested in is your gold. They make money by buying your gold and they are also not qualified to grade diamonds. Certainly they would love to have your diamonds but you are not going to get paid much for them, if at all. These outfits do not have a qualified diamond buyer that can properly grade your diamond or properly evaluate your jewelry. This means you won’t be paid what your diamond or jewelry is worth, you’ll only be paid for the weight of gold.

Should I Sell My Diamond or Jewelry?

The determining factor has to do with whether or not you’ll ever wear the jewelry again. If not, it’s time to sell and do something good for yourself or a loved one with the proceeds. If you are never going to wear that diamond ring or the jewelry Grandma left you, and it’s just sitting around, sell it or trade it for a piece that you will love and actually wear.

What If I Still Have Sentimental Attachment To The Jewelry?

Because diamonds are often symbols of passion and love, they can be harder to part with than any other piece of jewelry. Nonetheless, you have to leave your emotions out of selling. Sentimental feelings may raise the price of the diamond in your eyes, but a potential buyer won’t be so moved. If you are considering selling diamond jewelry whose sentimental value has diminished but you’re still clinging to memories, recognize that while it was a part of your life at one time, and most likely represented someone or something important to you, you need to move on. Diamonds are only material things. Your peace of mind is more important.

What Are My Options to Sell My Diamond or Jewelry?

By far your best option is to sell your diamond or jewelry to a trusted and qualified jeweler. The primary advantage of selling to someone in the jewelry industry is time. If you want to sell quickly and safely with little fuss over marketing your valuables, target a respected jewelry store. Work with a jeweler who has earned its good reputation, rather than one that has purchased it through clever internet marketing.

You could also try to sell it to another individual who is interested. If you decide to go this route, you may consider advertising on Ebay (only if you are an experienced seller), in the local classifieds, Craigslist, or Facebook Marketplace.

With Craigslist and Facebook Marketplace, you need to be careful of potentially dangerous situations when meeting strangers. Be sure to meet at a police precinct of your choosing and be cautious about the form of payment you will accept. You should also be wary of scammers regardless of what online forum you might use to sell your jewelry.

Should I Get an Appraisal on My Diamond or Jewelry by an Independent Jeweler Before I Sell Them?

A professional jewelry store that has a GIA Graduate Gemologist on staff has the knowledge to properly evaluate and make you a realistic offer. You will never get back the money you spend on an appraisal of a piece you are looking to sell.

Does RK & Co. Jewelers Buy Diamonds and Jewelry?

RK & Co. Jewelers is a family-owned business with deep roots in our local community. We are a jewelry store with a proven track record in truly having the interest of the consumer in mind. We also pride ourselves as being the best local diamond buyer in the Atlanta area and, quite possibly, all of Georgia. When you deal with RK & Co. Jewelers to sell your valuables, you deal with the owner of the business Reza Khalaj who is a GIA Graduate Gemologist and an expert in buying diamonds and jewelry. He will walk you through the process by going above and beyond your expectations. We are confident you will appreciate his thoroughness and the transparent way he will take care of you. Our beautiful showroom location in Suwanee is convenient to residents all over the metro area, including Alpharetta, Cumming, John Creek and Milton.

RK & Co. Jewelers is a full service jewelry store offering onsite jewelry repairs, watch repairs, estate jewelry, engagement rings and wedding bands. In addition to buying and selling diamonds, jewelry, gold, platinum, silver, and coins. We also purchase important timepieces such as Rolex, Breitling, Cartier, Omega, Patek Philippe, IWC and many others.

RK & Co. Jewelers is located in Suwanee, Georgia in the Johns Creek Corner shopping center at the intersection of Peachtree Parkway and McGinnis Ferry Road, next to Kroger.  When you are ready to sell, please contact us to schedule a confidential appointment.  If you have a diamond with a GIA certificate, please bring the certificate with you.  Thank you for considering RK & Co. Jewelers for this important decision.

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