With approximately 600 five-star online reviews, RK & Co. Jewelers is one of the most trusted names in pre-owned Rolex watches in Georgia. Our goal is to be the jeweler that you not only trust to buy all your timepieces from, but one that you can trust to sell your old watches to. We want to make your visit with us worthwhile, providing you with reliable prices and information you can trust. We strive to make the process as transparent and easy as possible ensuring your satisfaction and complete happiness with your sale. We’re positive you’ll love our concise, and formal ways of dealing with you. We will appraise your watch for what it is truly worth. Let us help you get the amount that you deserve.

Trading and selling your watch is simple, safe, and quick. Contact us to receive more information on our trading policies.

Sell us your Rolex and other High-end watches

Widely recognized as experts in Rolex watches, RK & Co. Jewelers is the premier buyer of high-end watches in the Atlanta area and, in fact, the state of Georgia. We are a family owned jewelry store with deep roots in the community and a proven track record in truly having the interest of the consumer in mind. We are also an established buyer of fine watches locally and nationally through online channels. Thanks to our exclusive network of private Rolex buyers and collectors, we are able to regularly offer our clients more money than any other watch buyer, including online auctions. 

Some of the important names that we purchase for our clients in the Alpharetta and Milton area include Rolex Submariner, Rolex Daytona, Rolex President, Rolex DateJust, Rolex Date, Rolex GMT-Master, Vintage Rolex, Rolex Milgauss, Rolex Explorer, Rolex Air-King, Rolex Sea-Dweller, Rolex Yachtmaster, Rolex Cellini, Rolex Sky-Dweller, Ladies Rolex DateJust, President, and Yacht-Master. We also purchase other high-end watch brands such as A. Lange & Söhne, Audemars Piguet, Breitling, Cartier, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, and Patek Philippe.

We intend to arm you with the knowledge needed to sell your watch for the maximum amount possible. We hope you can use it to make an informed selling decision. Although the only brand mentioned on this FAQ is Rolex, the information applies universally to all luxury brand watches.

Below are the most frequently asked questions that we’ve encountered on how to sell a Rolex:

How to Sell Your Rolex

Where Can I Sell My Rolex?

All you have to do it look around to find a variety of jewelry store that will claim to give you a quick cash for your timepiece. Rather than taking their word for it, work with a company that has earned its good reputation rather than one using clever internet marketing. 

Should I Go To a “We Buy Gold” Store to Sell My Rolex?

Those types of outfits typically do not have a qualified Rolex buyer that can properly grade or evaluate your Rolex. This means you will not be paid what your watch is worth.

Should I Sell My Rolex on Ebay, Craigslist, or Facebook Marketplace ?

If you are an experienced Ebay seller, then maybe. But if you’ve never sold on Ebay, the answer is definitely no. One of the reasons for this is that no one is going to buy a Rolex from someone that has never sold on Ebay.

With Craigslist and Facebook Marketplace, you need to be careful of potentially dangerous situations. Be sure to meet at a police precinct of your choosing and be cautious about the form of payment you will accept.

Can I Expect To Get the Same Amount I Paid For My Rolex When I Sell It?

Buying a brand new Rolex is a lot like purchasing a brand new car. Depreciation takes effect immediately after the purchase is finalized. Therefore, while you can expect a substantial offer for a Rolex, the amount will not be the same price you paid. The exception to this is if you own certain vintage, limited-edition, and antique Rolex models which are hard to find and in high-demand. In that case you may see your investment grow, rather than diminish.

Will I At Least Receive the Amount Shown on the Appraisal They Gave Me When I First Bought The Watch?

Appraisals are typically done for insurance replacement purposes. These kinds of appraisals are at an inflated rate so that you can replace an older discontinued watch with a current model.

I Added Diamonds To My Rolex. Is It Worth More Money?

Aftermarket diamond accessories actually detract from the value of the watch, simply because they were not manufactured by Rolex.

Do I Have To Have The Box and Papers To Sell My Rolex?

Even though having the original box and papers will certainly add value to the Rolex you are selling, they are not a necessity. A professional Rolex buyer can authenticate your Rolex watch with or without these items.

Should I Service My Rolex or Refurbish The Dial Before Selling It?

The professional Rolex buyer you sell your watch to will have the capability to do service work on Rolex watches for less than you would pay. Also, if you are selling a valuable vintage or antique watch you should never have it refurbished because collectors prefer the original untouched finish, regardless of the condition of the watch. Even if the dial on your used Rolex does not look like new, you do not want to have it refurbished.

Does The Condition of The Band Affect The Price When Selling a Rolex?

When selling a used Rolex you can expect to receive a higher offer if it has a tight bracelet – like new, rather than one that is loose and older looking.

Can I Sell My Rolex Even If It Is Not Working?

In many cases the professional Rolex buyer can service and repair the watch for a reasonable price. One of the few exceptions to this is if the watch has extensive water damage.


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